Mariano Vivanco got his start in the fashion industry by shooting portraits of models in London. After numerous shots and gaining notice in the London fashion scene, he began to work more often for the magazine Dazed & Confused. In 2001, while working for Dazed & Confused, Vivanco met stylist Nicola Formichetti with whom he worked in shooting shoot several covers for the highly-esteemed British magazine.
Since, he's published seven books for Dolce & Gabbana and photographed extensively for Vogue Hommes Nippon, Numéro, Numéro Homme, i-D, Dazed & Confused, Hercules, Details, GQ Italy, GQ Spain, Wonderland, Allure, Elle, and Vogue. He has three portraits in the National Portrait Gallery, of Lily Cole, Nicola Formichetti, and Rafael Bonachella. Having shot a ton of celebrities at the early stages of their careers, he published the book Ninety Five Chapel Market in 2008, which included Seinna Miller, David Gandy, Lily Cole, and others. He has recently done extensive collaborations with Formichetti, Mugler, and Lady Gaga, which includes photographing her for i-D Magazine's "Exhibitionist Issue," wearing Mugler.